How to Transform A Brand From Fledgling To Fierce Competition

January 16, 2018

Being an entrepreneur is part of the American spirit. Though being an entrepreneur is built into many of our DNA- for the most part, we fail or barely make it with the average business grossing less than $50,000 per year. Apple Tv’s Success Network’s  hit show “Fix My Brand With Ali Craig™” is here to change all that. During Season 1  ( )which aired September- December 2017,  Fix My Brand With Ali Craig™ transformed nine international brands and helped over 40+K unique visitors learn what it really takes to build a successful brand and how to get there. With Season 2 beginning production on January 15th, 2018- this hit show with a 65% viewer retention rate is starting the journey again with 8 unique brands of all shapes, sizes, ages, and incomes. Designing to Netflix and Hulu network standards, these 30-minute show length episodes will be the perfect reflection of the human story, entrepreneurial struggle,...

Why You Are #Failing At Social Media And How To Fix It

January 15, 2018

We all know that social media matters, especially for small businesses, but most brands fail at ever making a dent in engaging their marketplace. From misinformation to simply being overwhelmed- it is easy to blame the algorithm for our lack of online success. Facebook Specialist, Lara Eastburn () in her latest article titled “Why You Are #Failing At Social Media And How To Fix It” ( ) originally  featured in EmpiHER™ magazine ( ) claims, “ There’s a reason you’re not killing it … and it’s not the algorithm’s fault. It’s likely yours….Everything written about social media says you should “man up” (kay, thanks, guys), or “be authentic” (ummm.. . what?). And nobody told you HOW in the world to do that.” Eastburn says that many brands are not showing up as who they really are online because of the social stories at play within the brands themselves. Eastburn claims,...

Top Social Media Trends To Watch In 2018

January 16, 2018

Social Media is about communication.  People are heading to “Social” for all their important decisions, especially their purchasing journey.  Peers are now as credible as experts & more relevant as sources of information. More than academic experts. With Social Media constantly evolving, there are 3 tactics that you need to stand out from the crowd and stay ahead of the curve. 2018 will reward businesses that put their people (customers, communities, and influencers) at the center of their social strategy.  Build a community and put people first.   Digital media strategist and monthly contributor to EmpiHER™ magazine ( ), Stacy Maynard ( ) predicts that there are three key areas that all brands must engage within 2018  if they want to stay socially relevant. (Full article here ) Video.  Maynard claims, “Live streaming and stories will continue to make...

How To Work The Most Recent Facebook Change To Your Brand’s Advantage

January 15, 2018

With Facebook’s proposed change announced on January 11, 2018, brands were left in a panic about how to stay relevant and being seen by their audiences on the current largest social media platform around. Digital media strategist, Stacy Maynard ( ) shares the answer in her January 2018 article titled “ Why Social Stories Are Your Success Gold.” ( ) originally featured in EmpiHER™ magazine ( ). Maynard is not surprised by Facebook’s announcement because social media is about connection and engagement. And for many brands, they had become focused on the number of posts that were going out vs the engagement actually occurring on their page. To increase page engagement, Maynard says, “ Tell your story using “stories” to strengthen your brand.” She goes on to say, “Storytelling is one of the most powerful ways to give your products or services an identity. Stories capture who...

Insider Tips From An Industry Vet On How To Create Videos Your Audience WIll Watch

January 15, 2018

We have all heard it, “Video is King.” No matter what online platform you talk about, video is favored above all other forms of communication. Brands know this. And everyone from large corporations to small “Moms and Pops” are trying to get into the video game. Though videos are taking over all of our feeds and in turn our audience’s feeds as well- that doesn’t mean the video content out in the market is getting any better. No. For the most part, the “talking head videos” and “car rants” are overtaking our audience’s feeds. These types of videos rarely get the watch let alone the buy. And the statics are proving that most videos are complete failures because Video views drop off dramatically after the first 20 seconds. 85% of videos on Facebook are watched without sound. Only...

How Brands Can Create “Pause and Purchase” Worthy Images Every Time

January 15, 2018

We live in a culture that is obsessed with beautiful photographs. From our personal feeds to our business websites. It is our images that stop the ever-present scroll of our social lives. Businesses know this. And large or small- all brands are trying to stop the scroll and start the buy via their pics. Brand photography once use to be confined to websites and marketing materials. Now brand photography has to be chic, desirable, and crave-able. Modern-day brand photography isn’t about a great headshot or product display. Modern brand photography is about capturing a moment so visually stunning, so emotionally connected, that is is “pause and purchase” worthy of the audience as they scroll ever so quickly through their feed. In her January 2018 article titled, “ Why Your Brand Photos Are More Than Just A Pretty Pic” ( )originally published in EmpiHER™ magazine ( ), New York-based photographer and owner of Own...

Why Small Businesses Should Care Less About Their Niches

January 15, 2018

Pick up any business magazine, talk to any business expert and you will quickly hear about defining your niche. The idea of the niche has been all the buzz the last few years. What is a niche? Simply put, a niche is a hyper-focused segment of your ideal audience that should be easy to convert. Niches are based on statistics more than anything else. Twenty-year branding expert, Ali Craig, says that these business gurus touting the niche have it all wrong. In her January 2018 article “The Power of Defining Your Brand” () originally published in EmpiHER™ magazine ( ) Craig says, “Niches are the wrong branding approach because they focus more on WHO the brands serve that the brand forgets to define HOW they serve.” Craig bucks the niche loving business mindset by stating that for brands to succeed they have to define the type of brand that they are before their audience does. Just as Walmart has defined...

Why Poser Experts are Killing Great Brands and Why Having A Great Brand Alone Won’t Grow Your Business in 2018

January 16, 2018

It use to be by simply having a great visual and verbal brand presence, aka a killer brand, would get you noticed by your audience, other influencers, and the media at large. Well not anymore. Twenty-year branding vet, Ali Craig with Entreventure.co ( says “ A pretty brand use to be all that a business would need to stand out from the noise. Today your brand and your marketing approach must all be a cut or two above your industry competition to be noticed.” With more and more entrepreneurs starting their own businesses, the online noise of who truly is an expert and who is a “poser” is harder for the consumer to discern.  In turn, this is creating an environment of turbulence and backlash through service and product-based industries.  True industry experts no longer just have to sell their services, they have to overcome the consumers’ skepticism and angst due to a negative experience from another provider. To...

Insane Impact Showcases Event LED Technology at the 65th PGA Merchandise Show

January 16, 2018

Inaugural Ice Cream Bash Featuring Live Music to be Celebrated in Iowa This Summer  Insane Impact will showcase its LED event screens as part of country music concerts The annual Le Mars Ice Cream Days will have a new event this year featuring late-night celebrations, food and music. The inaugural Ice Cream Bash is the official after-party of the annual Ice Cream Days, which are held each summer in Le Mars, Iowa, home of Blue Bunny, and known as the ice cream capital of the world.  Capping off the annual four-day event, the Ice Cream Bash, formerly known as the Plymouth County Summer Bash, will feature food, drinks and country music acts on stage for those who want to continue the festivities into the night.   Iowa-based LED-display provider and events production company is helping to coordinate the event and will be showcasing its huge video displays for the event to transform the bash into a true party.  Insane...

Fiona Davis selected for Humanitarian Award by the International Association of Top Professionals (IAOTP).

January 15, 2018

Fiona E. Davis, Educational Consultant for the People Development Command section of Victoria Police in Melbourne, Australia was recently just selected for the Humanitarian of the Year Award for 2018 by the International Association of Top Professionals (IAOTP).While inclusion with the International Association of Top Professionals is an honor in itself, only a few members are selected for the Humanitarian Distinction.  The Humanitarian of the Year is an award that is given for an individual’s outstanding commitment and contributions to society. IAOTP is incredibly honored to be able to recognize Fiona Davis for her philanthropic efforts and dedication. Fiona is being recognized for this honor for having over 3 decades of professional experience in education.  She joined Victoria Police in 2010. Her key responsibilities involve designing, training and assessing programs for police recruits, detectives, crime scene officers and prosecutors. She ensures...

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